Choose attribution settings for your custom link
Choose custom attribution settings for new and existing users. These attribution settings are available for clicks only.
You can change attribution settings at the network, campaign, and adgroup levels for your link. If you don't customize your link's attribution settings, we'll use your parent link's settings or (if those aren't customized either) your app-level settings.
To avoid data discrepancies in Adjust, we recommend setting the same attribution windows across all your app platforms and ad networks for your app.
Choose attribution settings
To find the attribution settings for a custom link:
- Select Campaign Lab
- Select Custom links
- Select the link name
- Select the Attribution settings tab
If you want to reset your custom attribution settings to the app-level settings, select Revert to app-level settings in the relevant section.
Use the following guides to find detailed information to help understand your attribution settings:
Paid campaign users
Under Paid campaign users, choose where you want to attribute users who engage with your link after a previous click on one of your ads.
- To the previous ad
- (Default) To this link
Choosing to attribute your user to the previous ad adds the fallback_click parameter to your link. Adjust considers links with the fallback_click parameter for attribution only if no other links are available. This means that users who would otherwise be organic get attributed to fallback_click links.
Example: With the fallback click, you can accurately distinguish between organic and paid user attributions. Let's say you place a link URL behind a Download button on your website. Under last click attribution, any user who clicks this button gets attributed to your website—even if they came to your website after clicking an ad. With a fallback click on your link, only organic visitors are attributed to your mobile website, and visitors who came to your website through an ad get attributed to that source.
➡️ Next: Social sharing preview